Outbound links are those that send the readers from your website to other websites on the internet. They are usually used to provide additional information, clarify facts or backup sources. These are an important part of the SEO strategy of your website as they also contribute to backlinks. Below is a discussion on why they are an important part of your website’s SEO.
Search engine algorithms are conscious about the site you link to and the way you do it. It can be seen as a clue provider as for the industry you are in, the issues you deal with, your competitors, and the relevance of a page to the people who search online.
In case you provide backlinks to pages with high authority. It is possible to build the trust of a website and ascertain that you are an important entity in the field. This will raise the confidence of the search engine in sending your page to the top of the results.
If you include an outbound link to high authority and relevant source, you are increasing your reputation through this. This can be compared to a form of association. It is similar to mentioning that you operate in the same circle as the mentioned big names of the industry.
Further, it is clear that people may not always have the time to check out different pages regarding the same subject. Hence, if you provide the source to the information, you will be considered an expert.
High-quality content is the one parameter that separates you from your competitors. Giving a link to another site is equivalent to offering an instant and quick boost for the readers. It is highly likely that people may come back to visit your blog again. In the process, they get a good guided tour of the topic they are looking for. As people return to your website, you will build trust and get a boost from the algorithms placing you higher in ranks.
Providing outbound links open the possibility of establishing meaningful connections with other companies, websites, journalists, or bloggers. When you acknowledge their work, they will most probably do so in return. As you get the backlinks, you will go higher up the Search Engine Results Pages (SERPs)
Above are some of the important facts about outbound links that makes it important to include them in your SEO strategy.